Privacy Policy

Effective Date: August 2025

This privacy policy explains how Hampton Frames Limited collects, uses, stores, and protects your personal data when you use our website photo-frames.co.uk. We are committed to complying with the UK GDPR, Data Protection Act 2018, and all relevant privacy laws.

1. Who We Are

Data Controller: Hampton Frames Limited
The Grain Store, Elkington, Northampton, NN6 6AQ, United Kingdom
Email: [email protected]

2. What Data We Collect

  • Name, email address, phone number, and postal address
  • Order and transaction details
  • Account login details (if applicable)
  • Customer service interactions
  • IP address, browser/device information, and site usage data
  • Cookie data, advertising preferences, and analytics

We do not collect any special category data. Our site is not intended for children under 16.

3. How We Collect Your Data

  • Through orders placed via our website
  • When you create an account or fill out a form
  • Via cookies and tracking technologies
  • When you contact us by email, phone, or web form

4. Why We Use Your Data

  • To process and deliver your orders
  • To provide customer support
  • To manage your account and preferences
  • To send marketing emails (if you’ve opted in)
  • To collect feedback and reviews
  • To show relevant ads on other platforms (e.g. Google, Facebook)
  • To analyze website traffic and improve our service

5. Legal Basis for Processing

  • Contractual necessity – e.g., processing your orders
  • Legitimate interests – e.g., improving our website
  • Consent – e.g., for marketing emails and non-essential cookies
  • Legal obligation – e.g., tax or fraud prevention

6. Cookies and Tracking

We use cookies to:

  • Remember your preferences and login state
  • Collect usage statistics via Google Analytics
  • Track ad performance and retarget via Google and Facebook

When you first visit our site, you’ll be prompted to accept or reject non-essential cookies. You can change your preferences at any time via the cookie banner or your browser settings.

See our full Cookie Policy for more details.

7. Third Parties We Work With

We may share data with the following, strictly for business purposes:

  • Payment providers: PayPal
  • Advertising platforms: Google Ads, Meta Pixel
  • Analytics tools: Google Analytics, Tag Manager
  • Review platforms: Trustpilot
  • Ecommerce & hosting: WooCommerce, VULTR
  • Delivery partners: couriers and postal services

These providers are contractually obligated to protect your data and not use it for their own marketing.

8. International Data Transfers

Some partners (like Google and Facebook) may store or process data outside the UK. Where this occurs, we rely on UK-approved safeguards such as adequacy decisions or Standard Contractual Clauses (SCCs).

9. How Long We Keep Your Data

  • Order and customer records – up to 6 years for tax/legal purposes
  • Accounts – until deleted or inactive for an extended period
  • Marketing – until you unsubscribe or withdraw consent
  • Support messages – up to 2 years unless needed longer

10. Your Rights

You have the right to:

  • Access your personal data
  • Correct inaccurate data
  • Request deletion of your data
  • Object to or restrict certain processing
  • Withdraw consent (e.g., for marketing)
  • Complain to the ICO if you're unhappy

To exercise your rights, email us at [email protected].

11. Data Security

  • All data is stored securely with access controls
  • Payments are handled via secure providers (PCI-DSS compliant)
  • Our site uses SSL encryption (HTTPS)
  • We monitor and maintain security software and plugins regularly

12. Changes to This Policy

We may update this policy from time to time. The latest version will always be available on this page. Significant updates may be announced via our website or email. Last updated: August 2025.

13. Contact Us

If you have any questions or concerns about this policy or your personal data:

Hampton Frames Limited
The Grain Store, Elkington, Northampton, NN6 6AQ
Email: [email protected]

1st Class Customer Support

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Thousands of frames in all sizes, styles and finishes — always in stock and ready to ship.

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